Join theSALAMI

Own a slice of CANNON & CANNON
We’re raising investment on Crowdcube


We have played a key role in establishing and growing a British charcuterie market in the UK and we are now looking to expand. We need help to buy the machinery needed to fulfil these larger contracts from our new warehouse facility in Bermondsey, London.

It is time for us to open our company up and build our Salami Army!

The Army So Far

In 2011 we arrived at Borough Market with a bag of cured sausages and a flip up table. That year Cannon & Cannon sold the equivalent of 20,000 sausages. Not bad.

From an original staff of 1 we now employ 9 full time staff and an army of part time meat heroes throughout London as well as online, and help make good our vision to create a whole new category of innovative and superb quality, locally sourced British charcuterie.

We now sell the equivalent of 300,000 sausages per year — and we have an opportunity to sell a lot more too. The number of commercial producers of British charcuterie has risen from fewer than 20 to more than 200 in the last six years and Cannon & Cannon has a unique position to capitalise on that opportunity.

The Opportunity

We want friends old and new to invest and join us as we show that British produce is best and buying local is awesome. This is your chance to own a piece of Cannon & Cannon and become a shareholder in this great British business. We are growing fast at an average of 20% per year and this is about to be supercharged by some major contracts we can win if we get the right infrastructure in place to deliver the orders. We need to raise the money to get the machinery and team in place to deliver on this opportunity. That is why we need a Salami Army!

Why you should invest in Cannon & Cannon

  • British business with sustainable supply chain looking to scale up
  • Ideal time to back businesses selling British produce especially with Brexit looming
  • Skilled, experienced team at board and management level
  • New facility already built with space for growth
  • Already over £1 M annual turnover forecast to be £3.2M in 2020
  • First supermarket contract secured with a repeat order confirmed

As well as shares in our company, we are also offering some extra special rewards for taking part in this unique opportunity.

Cannon & Cannon will be rasing investment through Crowdcube, a leading uk crowdfunding platform.

Invest £25 or more

If you invest £25 or more you are an official member of the Salami Army and achieve the rank of Private. In addition, The Sausage Gods will forever look down upon you and assist you in all matters of your life (though you will never see them for they are very shy) both personal and public.

Invest £100 or more

With an investment of £100 you get a Salami Army official pin badge which will entitle you to 5% off at our stalls or online shop and an invitation to our AGM which will be a ferociously meaty affair and in doing so you achieve the rank of Corporal in the Salami Army. Well done indeed!

Invest £1000 or more

Congratulations, you have achieved the rank of Sergeant. Not only will you receive our jaunty pin badge and benefits of said badge and the AGM invite but you will also receive a free starter box (worth 50GBP) when we launch our subscription service plus two free VIP tickets to the British Cured Meat Festival on June 1st. As an aside, you will also lead weekly drill and be afforded full shouting rights henceforth.

Invest £5000 or more

If you invest £5000 you attain the revered Salami Army pin badge entitling you to 5% off our produce, will attend our AGM and will also receive our limited edition Investor Charcuterie Hamper with a range of new and previously unseen cuts of charcuterie plus a case of matching wine. Well done, you are now a Lieutenant of the Salami Army!

Invest £10,000 or more

As well as the pin badge, the AGM, the subscription starter pack and the hamper, you'll also be invited to a charcuterie production day and masterclass at a location near to you. We'll make sure you arrive there in good spirits before you meet the local charcutier and spend time learning some of the arts of charcuterie including tasting and making. This will include blade work, salting and flavour mixing. You also get one of the salamis you made sent on when it is ready! You are now a Captain in the Salami Army so atten-SHUN!

Invest £50,000 or more

A £50,000 investment, In addition to all the benefits set out above, will also win you & 20 friends an evening of unbridled meaty joy anywhere in the UK. We'll arrive at a location of your choice & present a masterclass in charcuterie, cheese, fine wine & craft beer presented by our Founder & colleagues. This will be an evening of extraordinary flavour, lots of fun & probably a hangover as well (there is no extra charge)! You have only gone and become a Major-General - so the Knighthood must surely follow!

Join the Salami Army

Register your interest

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Investments of this nature carry risks to your capital. Please invest aware.

Unit 12 Apollo Business Park, St James Rd, London. SE16 4ET 020 7403 5481 /